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Chapter 22: The second store event starts

The other, of course, was investing in filming a TV drama. He, a culturally uneducated outsider, had also tentatively set foot into the entertainment industry.

On the 15th of this month, the store had another profit sharing.

The net profit was a little over seventy thousand yuan, and what Song Yanxi personally received was just under forty thousand.

She herself was so happy she couldn\'t stop smiling, sneakily dressing up as a rogue policewoman at night.

In her hand, she carried a whip to punish him, the villain.

While it was said to be a punishment, Chen Pingsheng felt it was more of a disguised reward for himself.

Even when he told her so, she stubbornly refused to admit it.

She persisted and it went on for an hour.

Song Yanxi mainly felt relieved that there was a stable income at home, no longer having to be as anxious as before.

As long as she could have a stable income of thirty or forty thousand a month, her family life would definitely be good.

She was easily satisfied, but Chen Pingsheng himself felt this was just the beginning.

He was planning to buy a fully decorated apartment of at least three hundred square meters in cash when Little An\'an went to primary school.

He had no interest whatsoever in buying off-plan properties.

He only wanted those that were ready to move into directly.

He had specifically gone to see the houses, and the fully furnished apartments in Beixin\'an had risen to twenty-one thousand per square meter.

If you wanted one with a good view and in a premium location, it would cost at least twenty-two thousand per square meter.

All together, it would cost close to seven million in full payment.

He was confident that he could make this money by May.

The customer traffic at the second store had already risen to an average of five hundred per day, and there was still room for increase.

As for the third, fourth, and fifth stores, they were still in the early stage of attracting customers.

He planned to start a recharge campaign in June.

Making the money in one month, he feared he might expand too quickly.

The headquarters was still quite deserted. After setting up the cold storage, this month\'s core objective was to keep the fruit spoilage rate in the stores to the industry\'s highest standard of 5%.

For this, he had introduced a series of schemes.

Firstly, join the still not very popular delivery platforms.

Secondly, introduce cutting services at various stores.

He had learned this from the big chains; frankly, it was all about convenience.

Typically, fruit stores that sell cut fruits bear significantly higher labor costs.

The selling price of the fruits would be at least thirty percent higher than those that do not offer cutting services.

There are hardly any like his who sell at cost price while also providing cutting services.

Since he wasn\'t reliant on profit for earnings, it naturally didn\'t matter to him.

At least until the recharge campaign ends, the benefits of doing so were tremendous.

After the recharge activity ends, locking in a batch of regular customers and then raising the prices would suffice.

After all, the reputation of Tengsheng Fruit Supermarket in Beixin\'an was growing.

Time passed quickly, and in the blink of an eye, it was the end of April.

The East Street second store had already completed the initial customer attraction and accumulation.

Soon it would be May Day, a definitive peak season for fruit sales.

To prepare for the major recharge event, Chen Pingsheng had stockpiled two thousand durians half a month in advance in the market.

When he stockpiled them, each durian was five hundred and sixty yuan.

A net weight of around 35 kilograms per piece.

Five to seven pieces, which brought the cost price to about sixteen yuan per kilogram.

Half a month later, the price of durians had risen to seven hundred and fifty yuan each.

This was the advantage of having one\'s own cold storage, being able to refrigerate fruits when prices were low.

And sell them when prices were high.

In fact, many large fruit wholesalers do this.

The most stockpiled fruits are apples, some directly buying at low prices from the production areas and stockpiling for a year waiting for a good market to sell.

To make big money, that\'s how it\'s done.

His stockpile was still considered small, mainly because he didn\'t have many stores.

With these two thousand durians, it was completely sufficient.

Of course, these durians weren\'t only for the second store; the third, fourth, and fifth stores would use them for recharge activities as well.

"Everyone, it\'s the same old drill."

In the headquarter office, Chen Pingsheng had specifically brought Liu Jing and Chen Hao over for a meeting.

"On May 1st, East Street\'s second store officially started a major recharge activity. Besides the usual recharge of a thousand, recharging three thousand could choose any five items."

One thousand for one item, three thousand for five items, this was indeed ramping up the activity intensity.

In reality, many stores run recharge promotions, especially hair salons which almost all use discount cards.

For example, a thousand gets 20% off, three thousand gets 40% off, five thousand gets 50% off, and so on.

The more you recharge, the cheaper the consumption.

Though these recharge activities are very attractive, they also easily hurt new customers in subsequent purchases.

Take a haircut, originally priced at sixty-eight.

With a five thousand recharge and the applicable discount, it only costs thirty-four.

Those who don\'t recharge have to pay double. How would you feel as a new customer?

Most people would just think it\'s a terrible deal, not worth it.

Why should they pay so much more, isn\'t this just a scam?

Chen Pingsheng didn\'t run such discount card strategies to prevent new customers from feeling cheated.

He kept it simple. You recharge the money, I give you the discount upfront.

All subsequent purchases would be at the same price as new customers, which made pricing easier for him.

It prevented him from having to set the price of fruits unreasonably high because of membership cards.

This was the sales plan he decided on after considering all practical circumstances.

"East Street\'s second store has a recharge target for May, four million."

If they really could get four million recharged, and then leveraging Golden Finger\'s random amplification, even at a middle range of five times,

That would be almost close to ten million.

By that time, not only could he pay off the three million owed for the TV drama investment, but he could also buy an apartment outright with the remaining amount.

For this goal, he must get his staff extremely motivated.

He himself, however, would leisurely sit in the office collecting money.

"Let\'s be clear, if this target is met, store manager Chen Hao gets a ten thousand bonus, and other staff get bonuses ranging from three to eight thousand."

The employees getting this bonus was like earning an extra month\'s salary, and so was the manager.

After Chen Pingsheng finalized everything, East Street\'s second store, which had been open for nearly two months,

The atmosphere was completely energized on May 1st.

...

May 1st, Labor Day.

Not only students, but nearly all adults and parents were off work for seven days.

Those not on holiday were generally from the service industry or small businesses.

East Street has always been Beixin\'an\'s busiest commercial street.

On such statutory holidays, it was even more crowded.

Countless parents brought their children here to stroll around, both to join in the festive atmosphere and to buy snacks and supplies for their kids.

The second store was not located in the center of East Street, but was near an adjacent neighborhood.

The storefront was spacious and bright.

To attract more new and returning customers, Chen Pingsheng shamelessly hung a banner offering free durians.

This was absolutely bordering on fraud.

And he had piled up two hundred cases outside early in the morning.

Nearly a thousand durians stacked together looked almost like a small mountain.

The scent of durian filled the entire street.

No matter whether you had been there before, who could see such a scene and not stop to have a look?

To accommodate this sales event, he even transferred four cashiers from four other stores.

With six people simultaneously handling cash and transactions, it ensured the money was collected immediately.

It avoided customers leaving out of impatience.

For this promotion, they really did not rely on sales pitches. If you wanted the discount, you would recharge; if not, they wouldn\'t persuade you.

The main strategy was like Jiang Taigong fishing, whoever wishes, takes the bait.

Even so, by the end of the day,

Chen Pingsheng still received a prompt from Golden Finger, and the sound was too delightful.

"Ding, congratulations host on today\'s income of one hundred and sixty thousand, would you like to enable the random multiplier?"

It looked like the first day was quite strong, having recharged about three hundred and twenty thousand.

Chen Pingsheng swiveled his chair. His previous balance had already been drained by the investment in several stores and a TV drama.

Now he finally had a significant amount of money coming in again, the feeling was incredibly reassuring.

"Enable."